Blog
Grow your business with valuable, actionable insights from our branding blog
Don’t Leave Website Maintenance to Chance!
Website maintenance can often feel like an afterthought. That is until something goes terribly and unexpectedly wrong. We’ve had new clients approach us in a panic because their sites were down or the design went sideways, which can happen for various reasons. For...
5 Free Must-Have Tools for Measuring Website Performance
When it comes to optimizing your website, there’s a multitude of tools to choose from. Additionally, researching tools can quickly become time-consuming, and many of the tools available are expensive. However, we believe optimizing your website doesn’t have to break...
Website Design Services: What You Should Be Looking For
Shopping around for website design services is a commonplace activity for many small business owners and employees these days, and the available options have never been more expansive, and more confusing. There are dozens of low-cost or free website builders, there...
7 Social Media Promotion Ideas For Retailers
Many buyers are eager to support small businesses and shop locally — but your customers need to hear from you! If you're not using social media to improve your visibility and develop customer relationships, you should be. There are currently 4.33 billion active social...
Squarespace vs. WordPress Web Design
Squarespace vs. Wordpress: Which is Right for You? **NOTE: When we say "Wordpress" throughout this post, we're talking about the self-hosted, open source Wordpress.org, not the hosted Wordpress.com. Believe it or not, these are two totally different animals......
Why You Should Opt for a Custom Web Design
A strong website is one of the most effective ways to market your company. There are two ways to approach web design—custom web design or website templates. Many people opt for website templates due to limited budgets and time crunches, but templates do not give you...
Planning a Website Redesign: 5 Things To Consider
Been thinking about a website redesign for your company? Been thinking about it for a month? A year? More than that? It’s easy to put a project like this off for a multitude of reasons, but the fact is that these days, your company’s website is often the first time a...
7 Ways to Promote Your E-Book Online
Creating engaging content is one of the best ways to attract and retain clients. E-books establish you as an expert in your field, providing an opportunity to showcase your unique insight, building trust and credibility among your target audience. Compared to other...
