To Slide or Not to Slide? If you’re in the early stages of a website design or redesign, you’re likely exploring ideas for that uber-important “above the fold” hero section on your home page. Those homepage hero sliders, although commonly...
It’s easy to put a project like a website redesign off for many reasons. But you shouldn’t — because your company’s site is often the first time a potential customer will gain exposure to your business. When redesigning your website, you must avoid...
While it can be tempting to jump onto the latest design trend, it might not always be worth it. The truth about trends is that they’re already over when they’ve just barely begun. They come and go and sometimes even recirculate, like ’80s fashion or...
Have you ever researched vendors online only to load up a vendor’s website that seems not to load at all? How long were you willing to sit and wait? 3 seconds? 5 seconds? Studies show that 1 in 2 visitors abandon a website that takes more than 6 seconds to load....
Creating an e-commerce business is exciting and achievable, but there is a lot to consider, including managing inventory, taking and shipping orders, receiving payment, and more. As you develop your online storefront, you’ll want to consider several points,...
Why Your Website Personality Matters You just have an hour or so left before you log off of your work computer for the evening. You’re researching a new online vendor or an article that will help you through a particularly difficult challenge. But it’s the end of the...