Blog
"Bits of Berry Wisdom"
Planning a website redesign: 5 things to consider
Been thinking about a website redesign for your company? Been thinking about it for a month? A year? More than that? It’s easy to put a project like this off for a multitude of reasons, but the fact is that these days, your company’s website is often the first time a...
7 Ways to Promote Your E-Book Online
Creating engaging content is one of the best ways to attract and retain clients. E-books establish you as an expert in your field, providing an opportunity to showcase your unique insight, building trust and credibility among your target audience. Compared to other...
Choosing a theme for your WordPress website
Today we're going to talk about choosing a theme for your WordPress website. A lot of people, myself included, just want to pick the prettiest theme they find, click install, and head to the coffee maker. But like most things in life, there's a lot more to it. Read on...
Why the Design Proofing Process Is Crucial
With printed marketing, you only get one chance to get it right. That's why the design proofing process is so important. Sure, you can always make corrections and have it reprinted, but that can be very costly. Here, we’ll talk about what to look for and how to avoid...
What Is Pantone and When Should It Be Used?
The Pantone Matching System (PMS), is a universal language of color that allows you to control your brand’s palette across all mediums including print, web, or even video. The colors have specific numbered codes followed by the letters C (coated), U (uncoated), or M...
Account Based Marketing: What is It & When Should You Use It?
What is Account-Based Marketing? Account-based marketing (ABM) is a marketing approach that strategically directs marketing activities to a highly-defined, hyper-targeted audience. Rather than wasting time and resources on unqualified leads, an ABM approach focuses on...
Our 5-Step Approach To Content Strategy Development
Content strategy development maps out details such as what content you will create and when and how you will share it. Having a clear, documented plan that considers websites, social media, email campaigns, SEO, and more ensures that your brand messaging is scalable,...
5 Benefits of SEO for your Business
Most businesses these days have a website. In fact, I think it’s safe to say that if a business exists and doesn’t have this basic online presence, it’s probably not doing as well as it could be. Along with the de facto requirement of maintaining websites for their...
Working With A Branding Agency: What Can You Expect?
Good ideas mean very little if you don’t know how to position your brand. Whether your business is just starting out or if you feel that something is broken, working with a branding agency can help put you on track. We want you to have clear expectations of how we...
Why Resolution for Printing is Critical
Pixelated or fuzzy images can take the punch out of your great marketing piece. That’s why it’s so important to use high-resolution images and graphics in your print marketing.
Meet the Huckleberries
The huckleberries are your go-to team when it comes to branding, marketing and design. Meet our team >>
