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"Bits of Berry Wisdom"
Chat GPT and SEO: How AI-Powered Content Is Changing Content Marketing
Technology is ever-evolving, as evidenced by required software updates, the latest computers and smartphones, and new features that pop up out of nowhere. However, we’ve seen a recent evolution of artificial intelligence (AI) that could dramatically change how we...
E-Commerce SEO Tips and Best Practices
Strategic SEO boosts your website traffic by optimizing keywords relevant to your company, brand, and industry. When you organically search for a desired product, the top results for that specific keyword search will appear following paid ads. When your product...
How Organic and Paid Search Work Together
Is organic search equally as beneficial as paid search? Why pay for keywords when you can organically increase your traffic? Are organic and paid search both SEO? Which one is better? These are probably just a few of the questions you've asked yourself while...
Case Study: SEO for Performing Arts Studio
How SEO Increased Class Sign-Ups at this Performing Arts Studio About Expression City is a second home for many Nashville performers, uniting all the performing arts, including acting, circus arts, dance, music, and theatre, under one roof. Challenge The performing...
How to Optimize for “Near Me” Searches
Did you know that 46% of Google searches are from consumers looking to find a restaurant, coffee shop, daycare, or gym nearby? While e-commerce has drastically grown in popularity, it doesn’t replace the in-person experience of trying on the perfect pair of jeans or...
What to Consider When Hiring a Logo Designer
A strong logo can have a significant impact on your business. A logo design or redesign may seem daunting, but committing to breathing life into something new or something that has worked that's now overdue for a refresh, can pay off significantly. But before you hire...
Things Business Owners Can Outsource to Free Up Time
Are you considering how to outsource marketing to save time? You’re not alone. One of the most precious commodities a business owner has is his or her time, and there never seems to be enough of it. Business owners everywhere have shared in the common experience of...
Free Blog Topic Research Tools for Generating Ideas
Creating compelling, on-brand blog topic ideas to write about can be elusive, and inspiration hard to grasp. The good news is that there is always something to write about! You just need to develop a system that allows you to source ideas before you start writing. We...
Why Website Sliders Are Bad and Belong in the Past
To Slide or Not to Slide? If you're in the early stages of a website design or redesign, you're likely exploring ideas for that uber-important "above the fold" hero section on your home page. Those homepage hero sliders, although commonly used, have actually proved...
Can You Redesign a Website Without Losing SEO?
It's easy to put a project like a website redesign off for many reasons. But you shouldn't — because your company's site is often the first time a potential customer will gain exposure to your business. When redesigning your website, you must avoid the hazards that...
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