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Case Study: Content Marketing for HR & Accounting

Case Study: Content Marketing for HR & Accounting

Marketing Case Study for HR & Accounting Firm About Under new leadership, a Nashville-based HR and accounting firm sought to amp up its marketing efforts and drive aggressive growth to the business. **Spoiler alert: they were so successful in achieving their...

Squarespace vs. WordPress Web Design

Squarespace vs. WordPress Web Design

Squarespace vs. Wordpress: Which is Right for You? **NOTE: When we say "Wordpress" throughout this post, we're talking about the self-hosted, open source Wordpress.org, not the hosted Wordpress.com. Believe it or not, these are two totally different animals......

Why You Should Opt for a Custom Web Design

Why You Should Opt for a Custom Web Design

A strong website is one of the most effective ways to market your company. There are two ways to approach web design—custom web design or website templates. Many people opt for website templates due to limited budgets and time crunches, but templates do not give you...

Planning a website redesign: 5 things to consider

Planning a website redesign: 5 things to consider

Been thinking about a website redesign for your company? Been thinking about it for a month? A year? More than that? It’s easy to put a project like this off for a multitude of reasons, but the fact is that these days, your company’s website is often the first time a...

Choosing a theme for your WordPress website

Choosing a theme for your WordPress website

Today we're going to talk about choosing a theme for your WordPress website. A lot of people, myself included, just want to pick the prettiest theme they find, click install, and head to the coffee maker. But like most things in life, there's a lot more to it. Read on...

Why the Design Proofing Process Is Crucial

Why the Design Proofing Process Is Crucial

With printed marketing, you only get one chance to get it right. That's why the design proofing process is so important. Sure, you can always make corrections and have it reprinted, but that can be very costly. Here, we’ll talk about what to look for and how to avoid...

What Is Pantone and When Should It Be Used?

What Is Pantone and When Should It Be Used?

The Pantone Matching System (PMS), is a universal language of color that allows you to control your brand’s palette across all mediums including print, web, or even video. The colors have specific numbered codes followed by the letters C (coated), U (uncoated), or M...

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