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"Bits of Berry Wisdom"
Planning a website redesign: 5 things to consider

Planning a website redesign: 5 things to consider

Been thinking about a website redesign for your company? Been thinking about it for a month? A year? More than that? It’s easy to put a project like this off for a multitude of reasons, but the fact is that these days, your company’s website is often the first time a...

Choosing a theme for your WordPress website

Choosing a theme for your WordPress website

Today we're going to talk about choosing a theme for your WordPress website. A lot of people, myself included, just want to pick the prettiest theme they find, click install, and head to the coffee maker. But like most things in life, there's a lot more to it. Read on...

Why the Design Proofing Process Is Crucial

Why the Design Proofing Process Is Crucial

With printed marketing, you only get one chance to get it right. That's why the design proofing process is so important. Sure, you can always make corrections and have it reprinted, but that can be very costly. Here, we’ll talk about what to look for and how to avoid...

What Is Pantone and When Should It Be Used?

What Is Pantone and When Should It Be Used?

The Pantone Matching System (PMS), is a universal language of color that allows you to control your brand’s palette across all mediums including print, web, or even video. The colors have specific numbered codes followed by the letters C (coated), U (uncoated), or M...

Account Based Marketing: What is It & When Should You Use It?

Account Based Marketing: What is It & When Should You Use It?

What is Account-Based Marketing? Account-based marketing (ABM) is a marketing approach that strategically directs marketing activities to a highly-defined, hyper-targeted audience. Rather than wasting time and resources on unqualified leads, an ABM approach focuses on...

5 Benefits of SEO for your Business

5 Benefits of SEO for your Business

Most businesses these days have a website. In fact, I think it’s safe to say that if a business exists and doesn’t have this basic online presence, it’s probably not doing as well as it could be. Along with the de facto requirement of maintaining websites for their...