What Is Pantone and When Should It Be Used?
The Pantone Matching System (PMS), is a universal language of color that allows you to control your brand’s palette across all mediums including print, web, or even video. The colors have specific numbered codes followed by the letters C (coated), U (uncoated), or M...
Why Resolution for Printing is Critical
Pixelated or fuzzy images can take the punch out of your great marketing piece. That’s why it’s so important to use high-resolution images and graphics in your print marketing. What is resolution? Resolution is the amount of data or detail within an image, also...
3 Ways a Creative Project Manager Can Help You
Branding agencies stay afloat by producing creative projects, like brand marketing, graphic design, and website design, for their clients. Our job is to ensure that projects run smoothly—staying on track and within budget. That’s where creative project managers come...
Paper Stock: So Many Options…
The paper stock used in your marketing materials should leave a lasting impression. With so many options, how do you even begin to choose? The first things to consider are exactly WHAT you’re going to be using the marketing piece for, HOW you want it to look and WHO...
Why Colors Look Different on Screen vs When Printed
When it comes to your brand, colors are extremely important. Understanding how colors are translated on everything from business cards to digital billboards is crucial. Here, we will discuss the difference between RGB and CMYK and how you can preserve your brand’s...Meet the Huckleberries
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