Creating engaging content is one of the best ways to attract and retain clients. E-books establish you as an expert in your field, providing an opportunity to showcase your unique insight, building trust and credibility among your target audience. Compared to other marketing materials, e-books are inexpensive to produce and time-efficient. E-books can be written about anything, but without proper promotion, no one will read them. Great e-book promotion requires a well-executed plan of attack. We share seven tips on how to promote your e-book online below.
1. Social Media
Social posts with visuals receive more engagement, so always be sure to include images with your posts. When drafting posts, use keywords that relate to your e-book. Include a link to the e-book in your posts, as well as information about the author. Engage with your audience by responding to questions and comments, creating polls, and generating quality video content. Use hashtags and post in groups to make your content more searchable and followable.
2. Digital Ads
Use search, display, or social media ads to drive leads to your e-book download landing page.
3. Referral Networks
Use your referral networks to help you target every network you have, including partners, membership organizations, industry associations, and more. Share your new e-book with your network and ask them to relay the news in their blogs, news pages, email distribution lists, and on social media.
4. Media Citations
Pitch your e-book and expertise to relevant media publications within your industry or sector of your target audience for potential articles and blogs. Be sure to do your research on the publication you’re pitching and tailor your pitch accordingly. Your opening sentence and email subject title should capture the attention and focus of the person you are pitching. After introducing your e-book, introduce yourself—but remain focused on the e-book, even when talking about your background. Include a complimentary copy of the e-book in your pitch.
5. Guest Blogging
Pitch yourself to write a guest blog on a third-party website. Guest blog writing helps establish you as an authority in your field, and it allows you to reach targeted communities that you might miss otherwise. Many sites require you to apply to become a guest author on a regular basis, while others allow you to submit one-off guest posts through web forms. Publication requirements vary, so be sure to review the specifications before applying. Be sure your guest post appropriately promotes your e-book while also adhering to the publication’s guidelines.
6. Email Signatures
Adding an e-book download link to your email signature is a low-effort marketing tactic that garners profit, creates awareness around your e-book, and further establishes you as an expert on your book topic. Promoting your e-book through everyday email is a great way to engage your contacts, giving them quick, easy access to learning more about your chosen topic.
7. Organic Search
Optimize your e-book landing page with a target keyword to drive more traffic to the page. Creating search-friendly landing pages increases the likelihood that people interested in your content will find it.
If you need assistance with inbound marketing efforts to promote your e-book online, give us a call. We’d be glad to help!
