Your online reputation is a confirmed ranking factor when it comes to local search results. As many already know – or at least suspect – a high number of positive online reviews on your Google Business profile can help you rank higher in Google search and map results,...
Using a brand architecture strategy is an effective way for a company to communicate its value, create competition among its brands, and establish a unique brand identity in the market. Brand architecture involves organizing the brands within a company, showing how...
As a business owner or marketing director, you want your website to rank high in search engine results pages (SERPs) and attract more traffic. One way to achieve this is through the use of proper header hierarchy. Using H1, H2, and H3 headers in your optimized web...
A word of advice to cash-strapped business owners and startups from a professional branding agency: a logo will not make or break your business! There are many other important factors involved in building a successful business you should focus on first, including a...
As a business owner, you want to ensure that your brand stands out from the rest. To be the go-to company for prospective customers, you want to have a strong online presence. This is where branding and search engine optimization (SEO) come into play. Understanding...
Did you know that 46% of Google searches are from consumers looking to find a restaurant, coffee shop, daycare, or gym nearby? While e-commerce has drastically grown in popularity, it doesn’t replace the in-person experience of trying on the perfect pair of jeans or...
