Using a brand architecture strategy is an effective way for a company to communicate its value, create competition among its brands, and establish a unique brand identity in the market. Brand architecture involves organizing the brands within a company, showing how...
So, you just approved your logo design and received a boatload of files from your designer. You might be asking yourself, “What are all of these logo file formats, and how do I know which one to use where?” Below, we outline the major differences between each file...
A word of advice to cash-strapped business owners and startups from a professional branding agency: a logo will not make or break your business! There are many other important factors involved in building a successful business you should focus on first, including a...
If you’ve been in business a while, your company has likely changed from when it launched. Showing that your brand still reflects who you are is key. Your design, colors, logo, and messaging should consider current trends and customer preferences to help breathe...
A strong logo can have a significant impact on your business. A logo design or redesign may seem daunting, but committing to breathing life into something new or something that has worked that’s now overdue for a refresh, can pay off significantly. But before...
While it can be tempting to jump onto the latest design trend, it might not always be worth it. The truth about trends is that they’re already over when they’ve just barely begun. They come and go and sometimes even recirculate, like ’80s fashion or...
