How SEO Increased Class Sign-Ups at this Performing Arts Studio About Expression City is a second home for many Nashville performers, uniting all the performing arts, including acting, circus arts, dance, music, and theatre, under one roof. Challenge The performing...
Marketing Case Study for HR & Accounting Firm About Under new leadership, a Nashville-based HR and accounting firm sought to amp up its marketing efforts and drive aggressive growth to the business. **Spoiler alert: they were so successful in achieving their...
Squarespace vs. WordPress: Which is Right for You? **NOTE: When we say “WordPress” throughout this post, we’re talking about the self-hosted, open source WordPress.org, not the hosted WordPress.com. Believe it or not, these are two totally different...
What is Account-Based Marketing? Account-based marketing (ABM) is a marketing approach that strategically directs marketing activities to a highly-defined, hyper-targeted audience. Rather than wasting time and resources on unqualified leads, an ABM approach focuses on...
As you probably already know, adding fresh content to your website is a highly effective way to improve your search engine rankings. Additionally, publishing regular blog posts or adding more depth to your web pages provides you with valuable original content to use...