So, you just approved your logo design and received a boatload of files from your designer. You might be asking yourself, “What are all of these logo file formats, and how do I know which one to use where?” Below, we outline the major differences between each file...
If you’ve been in business a while, your company has likely changed from when it launched. Showing that your brand still reflects who you are is key. Your design, colors, logo, and messaging should consider current trends and customer preferences to help breathe...
As a business owner, you want to ensure that your brand stands out from the rest. To be the go-to company for prospective customers, you want to have a strong online presence. This is where branding and search engine optimization (SEO) come into play. Understanding...
While it can be tempting to jump onto the latest design trend, it might not always be worth it. The truth about trends is that they’re already over when they’ve just barely begun. They come and go and sometimes even recirculate, like ’80s fashion or...
Presenting products in a catalog connects consumers with your brand, inspiring action — but you need a top-notch catalog designer to ensure it’s done right. Our experience with catalog design shows that your brand needs strong visuals to communicate its...
Whether it was our childhood self who was a little nervous about playing a big game, or perhaps later in life when you sat down for your first job interview, at some point, you were probably told just to be yourself. This saying is a little cliché, but what if we told...