Blog
Grow your business with valuable, actionable insights from our branding blog
Why You Should Opt for a Custom Web Design
A strong website is one of the most effective ways to market your company. There are two ways to approach web design—custom web design or website templates. Many people opt for website templates due to limited budgets and time crunches, but templates do not give you...
Planning a Website Redesign: 5 Things To Consider
Been thinking about a website redesign for your company? Been thinking about it for a month? A year? More than that? It’s easy to put a project like this off for a multitude of reasons, but the fact is that these days, your company’s website is often the first time a...
7 Ways to Promote Your E-Book Online
Creating engaging content is one of the best ways to attract and retain clients. E-books establish you as an expert in your field, providing an opportunity to showcase your unique insight, building trust and credibility among your target audience. Compared to other...
Choosing a Theme for Your WordPress Website
Today we're going to talk about choosing a theme for your WordPress website. A lot of people, myself included, just want to pick the prettiest theme they find, click install, and head to the coffee maker. But like most things in life, there's a lot more to it. Read on...
Why the Design Proofing Process Is Crucial
With printed marketing, you only get one chance to get it right. That's why the design proofing process is so important. Sure, you can always make corrections and have it reprinted, but that can be very costly. Here, we’ll talk about what to look for and how to avoid...
What Is Pantone and When Should It Be Used?
The Pantone Matching System (PMS), is a universal language of color that allows you to control your brand’s palette across all mediums including print, web, or even video. The colors have specific numbered codes followed by the letters C (coated), U (uncoated), or M...
Account Based Marketing: What is It & When Should You Use It?
What is Account-Based Marketing? Account-based marketing (ABM) is a marketing approach that strategically directs marketing activities to a highly-defined, hyper-targeted audience. Rather than wasting time and resources on unqualified leads, an ABM approach focuses on...
Our 5-Step Approach To Content Strategy Development
Content strategy development maps out details such as what content you will create and when and how you will share it. Having a clear, documented plan that considers websites, social media, email campaigns, SEO, and more ensures that your brand messaging is scalable,...
