Blog
Grow your business with valuable, actionable insights from our branding blog
What to Consider When Hiring a Logo Designer
A strong logo can have a significant impact on your business. A logo design or redesign may seem daunting, but committing to breathing life into something new or something that has worked that's now overdue for a refresh, can pay off significantly. But before you hire...
Things Business Owners Can Outsource to Free Up Time
Are you considering how to outsource marketing to save time? You’re not alone. One of the most precious commodities a business owner has is his or her time, and there never seems to be enough of it. Business owners everywhere have shared in the common experience of...
Free Blog Topic Research Tools for Generating Ideas
Creating compelling, on-brand blog topic ideas to write about can be elusive, and inspiration hard to grasp. The good news is that there is always something to write about! You just need to develop a system that allows you to source ideas before you start writing. We...
Why Website Sliders Are Bad and Belong in the Past
To Slide or Not to Slide? If you're in the early stages of a website design or redesign, you're likely exploring ideas for that uber-important "above the fold" hero section on your home page. Those homepage hero sliders, although commonly used, have actually proved...
Can You Redesign a Website Without Losing SEO?
It's easy to put a project like a website redesign off for many reasons. But you shouldn't — because your company's site is often the first time a potential customer will gain exposure to your business. When redesigning your website, you must avoid the hazards that...
Tips To Grow Your Email Opt-Ins
While there are many innovative ways to gather new leads, create email lists, and build brand affinity, don't overlook the power of email opt-in forms. Having an opt-in form on your website is a fantastic way to encourage visitors to subscribe to your email...
Why Chasing Website Trends Is Bad for Business
It's Time to Stop Chasing Website Trends In the ever-changing world of web design, it’s easy to feel the pressure to adopt the latest trends. Parallax scrolling, neon gradients, or oversized typography might seem like cool features, but they're not right for every...
What Makes Websites Slow and What To Do About It
Have you ever researched vendors online only to load up a vendor's website that seems not to load at all? How long were you willing to sit and wait? 3 seconds? 5 seconds? Studies show that 1 in 2 visitors abandon a website that takes more than 6 seconds to load. If...
