Whether you have a grand opening, health challenge or anniversary around the corner, follow these three steps before launching your next company campaign. As an event manager, I often coached real estate builders and developers on best practices when opening new...
Quick! You have eight seconds to engage your website audience. What do you do? The average Internet consumer’s attention span has drastically shortened. Instead of a whopping 12 seconds to get your message across, you now have eight. With a wealth of information...
The catwalk has closed at Fashion Week. We observed fall 2014 trends from the front row of our home computer and found the looks transformative with a tech feel. Why should you care? Whether new or iconic, the designers that stayed true to their brand attributes and...
Content marketing software pioneer Kapost recently released its Top 50 Content Marketing Brands, a ranking that showcases the best of the best in branding. Kapost laboriously reviewed hundreds of companies to determine the top content marketers based on quality and...
Look around you. People are glued to their smartphones, tablets and laptops. Round-the-clock web access means that we live in a perpetually powered-on world. The implications of this digital world takeover for your website and online marketing strategy are immense....
