The catwalk has closed at Fashion Week. We observed fall 2014 trends from the front row of our home computer and found the looks transformative with a tech feel. Why should you care? Whether new or iconic, the designers that stayed true to their brand attributes and qualities were able to take calculated risks with color and textiles, delighting and inspiring their fan base.
Let’s take a step back. If you’re clueless when it comes to designer fashion, Fashion Week is New York City’s single largest media event, taking place twice a year (February and September) at Lincoln Center. Similar to CES annual tradeshow where brands, markets and economies converge, this event provides top designers with a platform to showcase their collections.
For example, the Diane von Furstenberg woman is glamorous, well traveled and a bit of a free spirit — much like the designer herself. For her fall collection, she focused on pieces for the globe-trotting vagabond. This translated into modern takes on the simple style that DVF made famous four decades ago.
Likewise, your company should have staple brand attributes that distinctly personify your business. If your brand look is sleek and modern, take a chapter from Fashion Week. Be sleek. Be modern, but don’s be afraid to incorporate neon colors to your logo for an anniversary event or grand opening to evoke excitement and anticipation.
DVF closed her show with an ode to her iconic wrap dress, reimagined in shimmering gold, with matching confetti falling from the ceiling. Does your brand have a modern take for its next event?