Blog
Grow your business with valuable, actionable insights from our branding blog
Paper Stock: So Many Options…
The paper stock used in your marketing materials should leave a lasting impression. With so many options, how do you even begin to choose? The first things to consider are exactly WHAT you’re going to be using the marketing piece for, HOW you want it to look and WHO...
Why Colors Look Different on Screen vs When Printed
When it comes to your brand, colors are extremely important. Understanding how colors are translated on everything from business cards to digital billboards is crucial. Here, we will discuss the difference between RGB and CMYK and how you can preserve your brand’s...
The Basics of WordPress Website Maintenance
For folks who have done it, the process of designing, building and deploying a WordPress website is usually a fairly large undertaking, even if you’re using a freelancer or an agency instead of taking a do-it-yourself approach. But you went through the work of making...
10 Ways to Promote a Lead Magnet
The Benefits of Lead Magnets for Your Business Lead magnets, such as informative content downloads or free demos or trials, can be a great way to put your company's lead generation on auto-pilot. Although lead magnets take some time to create, they're well worth it in...
Professional Printer vs Desktop Printer
The convenience of printing at home on your inkjet or laser printer a big plus. However, that convenience comes with limitations. In this blog, we will discuss the benefits of choosing a professional printer vs desktop printer. Paper Stock, Coating & Sizes Let’s...
Choosing the Right Hosting Company and Plan for Your WordPress Website
Updated on June 6, 2024 You made it across the finish line. After weeks (maybe months) of project meetings and design reviews, the slog of gathering content, all that time thinking about button colors and menu styles, and picking out a domain name - your shiny new...
How to Create a Clear Brand Story for Optimal Results
Podcast: Huckleberry Branding Founder, Mariko Hickerson, on The Trust Factor Radio with Host Neil Howe In this episode, The Trust Factor host Neil Howe speaks with Mariko Hickerson, owner of Huckleberry Branding in Nashville, TN, about how her business...
Is Your Cold Calling Strategy Hurting Your Brand?
Every day, I receive numerous unsolicited, cookie-cutter cold calls, email pitches and LinkedIn messages offering everything under the sun -- from low-cost outsourced SEO, PPC or link-building services to the latest and greatest business software. Most of these...
