We hate to burst Kevin Costner’s dream, but the reality is, just because you build it doesn’t mean they will come. At least not in the product marketing world that is. Your target audience not only has to know your product exists but also what problem it helps them...
The How-To on Your Best Marketing Strategy David Ogilvy, otherwise known as the father of advertising, once said, “If you want to be interesting, be interested.” That’s a thought that can apply to marketing strategy as a whole. Smart marketers know that there’s no one...
Not all Social Media Management Tools are Created Equal Planning and scheduling social media posts in advance cuts down on the time, stress, and headache of trying to find and post engaging content every day. Instead, plan ahead using an editorial calendar and some...
More and more people of all ages are using social media for both personal and professional purposes. From social interaction and staying in touch with friends to gathering information, shopping and sheer entertainment, social media’s reach is vast. Social media...
The 2017 Nashville Film Festival kicked off last Thursday and runs through Saturday, April 29 at the Regal Hollywood 27 Theater in Nashville. Since 1969, the Nashville Film Festival has promoted excellence in film, bringing incredible works from around the world to...
Search engine optimization. If you’re not incorporating it into your digital marketing strategy, you should be. In fact, according to SERPs (Search Engine Results Page), the majority of search engine users are more likely to click on one of the top 5 website...
