Marketing Case Study for HR & Accounting Firm About Under new leadership, a Nashville-based HR and accounting firm sought to amp up its marketing efforts and drive aggressive growth to the business. **Spoiler alert: they were so successful in achieving their...
Squarespace vs. WordPress: Which is Right for You? **NOTE: When we say “WordPress” throughout this post, we’re talking about the self-hosted, open source WordPress.org, not the hosted WordPress.com. Believe it or not, these are two totally different...
What is Account-Based Marketing? Account-based marketing (ABM) is a marketing approach that strategically directs marketing activities to a highly-defined, hyper-targeted audience. Rather than wasting time and resources on unqualified leads, an ABM approach focuses on...
As you probably already know, adding fresh content to your website is a highly effective way to improve your search engine rankings. Additionally, publishing regular blog posts or adding more depth to your web pages provides you with valuable original content to use...
If you’re familiar with search engine optimization (SEO), you may know it’s important to start with a solid keyword list. Keyword research is the process of gathering a list of words and phrases you’d like your site to rank for in search engines....