Case Study: Content Marketing for HR & Accounting

Case Study: Content Marketing for HR & Accounting

Marketing Case Study for HR & Accounting Firm About Under new leadership, a Nashville-based HR and accounting firm sought to amp up its marketing efforts and drive aggressive growth to the business. **Spoiler alert: they were so successful in achieving their...
Squarespace vs. WordPress Web Design

Squarespace vs. WordPress Web Design

Squarespace vs. WordPress: Which is Right for You? **NOTE: When we say “WordPress” throughout this post, we’re talking about the self-hosted, open source WordPress.org, not the hosted WordPress.com. Believe it or not, these are two totally different...
Account Based Marketing: What is It & When Should You Use It?

Account Based Marketing: What is It & When Should You Use It?

What is Account-Based Marketing? Account-based marketing (ABM) is a marketing approach that strategically directs marketing activities to a highly-defined, hyper-targeted audience. Rather than wasting time and resources on unqualified leads, an ABM approach focuses on...
A Practical Guide to Blog Writing for SEO

A Practical Guide to Blog Writing for SEO

As you probably already know, adding fresh content to your website is a highly effective way to improve your search engine rankings. Additionally, publishing regular blog posts or adding more depth to your web pages provides you with valuable original content to use...
A Step-by-Step Guide to Keyword Research

A Step-by-Step Guide to Keyword Research

If you’re familiar with search engine optimization (SEO), you may know it’s important to start with a solid keyword list. Keyword research is the process of gathering a list of words and phrases you’d like your site to rank for in search engines....