Blog
Grow your business with valuable, actionable insights from our branding blog
How To Awaken Your Sleeping Website
Does your website need a wake up call? Here are a few adjustments to give your site a revitalizing boost, maximizing its efficiency and function. By keeping a keen eye on your site and regularly checking on its vital signs, you’ll ensure it remains healthy, relevant...
“Digital hoopla” is here to stay
Are you stirring, tweaking (not to be confused with twerking) and repeating? You have to tweak the content marketing mix constantly! In today’s world, the connected consumer expects to be catered to throughout the purchase cycles from the pre-shopping and planning phases straight through to the transactional and post-sale stage.
Three must-haves for your next campaign
Whether you have a grand opening, health challenge or anniversary around the corner, follow these three steps before launching your next company campaign.
8 Ways to Engage Your Attention-Deficient Website Audience
In a world of instant gratification, you need to engage your website audience quickly and effectively. Here are seven easy ways to do just that.
The implications of a digital world takeover
Look around you. People are glued to their smartphones, tablets and laptops. Round-the-clock web access means that we live in a perpetually powered-on world. The implications of this digital world takeover for your website and online marketing strategy are immense....
How to Create Meaningful, Customer-Focused Content
Imagine this – what if your customers actually looked forward to receiving your marketing materials? What if when they received it — via print, email, website — they spent 15, 30 or even 45 minutes with it? So, how do you take out of the proverbial trash? By asking the right questions and listening.
The Power of Content Marketing
Like many consumers, you probably pay for Netflix or DVR to avoid commercials, subscribe to XM radio, often ignore magazine advertising and find pop-up ads annoying and distracting. Rather than contribute to the noise, employ an approach that is truly helpful to your consumers!
The Psychology of Color
At HB, we’re color aficionados. Color is one of the most powerful nonverbal forms of communication and offers an instantaneous method for channeling meaning. The color a company uses to brand itself conveys how trustworthy they are to consumers, the quality of their products, and much more.
