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Grow your business with valuable, actionable insights from our branding blog
The power of branding
How did Kanye West sell out a plain white tee at $120 a pop in one day? Why does Charmin toilet paper have over 68K followers on Twitter? And why in the world are so many men attracted to Old Spice’s deodorant line containing scents like ‘Wolfthorn’, ‘Bearglove’ and...
2015 B2B Content Marketing Benchmarks, Budgets and Trends
Marketers or organizations who take the time to document their content marketing strategy are more effective than those who don’t. This infographic illustrates key content marketing trends B2B marketers and organizations can expect in 2015.
Infusing Humor into Your Messaging Strategy
Humor is often overlooked as a strategy to build connections and create a shared experience with your customer. By adding a little delight to your reader’s day, they’ll come to associate your brand with the positive feelings of laughing and the trust associated with that shared experience.
The Art of Simplicity
Simplicity can be a powerful asset. Harnessing the ability to simplify your brand may just be the trick to maximize its efficacy among consumers.
A Caring Company is a Happy Company
The ability to appeal to your potential customers’ emotions can prove to be an invaluable tool when gathering a loyal following.
The Importance of Headlines: A Couple of Things You Need to Know
If you're reading this now, you appreciate the importance of crafting an effective headline. You probably also know that an individual and company only has seven seconds to make or break a first impression. A strong headline is the initial experience a reader will...
How To Awaken Your Sleeping Website
Does your website need a wake up call? Here are a few adjustments to give your site a revitalizing boost, maximizing its efficiency and function.  By keeping a keen eye on your site and regularly checking on its vital signs, you’ll ensure it remains healthy, relevant...
Design inspiration for your next email marketing campaign
Email marketing is an affordable way to keep readers engaged with your blog, make business announcements, send out event invitations, or inform customers about new products, services and special deals. View a few of our favorite designs and see just how easy and versatile email campaigns can be!
