Creating a personal brand is vital, and knowing how to effectively brand yourself on social media is a key factor in your personal brand. While there are many ways to create a personal brand using social media, 5 effective tips will be presented here.
1.) Consistent Social Media Accounts
Use the same profile picture and name across all the social media channels you use. Different profile pictures or usernames can cause confusion to people visiting your profile, keeping it consistent will help people recognize your brand wherever they see it.
2.) Post on a Regular Basis
It is important to find the sweet spot in your amount od content sharing. If you post too much, you run the risk of annoying people, and unfollowed. If you don’t post enough, you risk being forgotten and unfollowed. You need to find what’s best for you and your brand. Try starting with 4 days a week, and if after a few weeks, see how that’s working for you. You may need to lose a day or gain one, you can figure this out as you go.
3.) Join Groups
Joining groups is one way to grow your connections, and find people who you can regularly engage with on social media. Facebook and LinkedIn both offer thousands of groups to join, connecting you to people in your industry instantly. Expanding your network is key to creating a personal brand, and joining groups will help you do to expand.
4.) Create Original, Engaging, and Consistent Content
Creating original and engaging content keeps people coming back to your social accounts. Original and engaging content builds excitement in your profile visitors, and makes them want to come to your profile to see what you come with next. Keeping the content consistent is also important. You want your brand to be easily recognizable. When a person visits your social channels, they should be able to tell if the content is original or a repost from another account.
5.) Use Posting Apps
Building your brand on social media can be quite time consuming, and the last thing you want to worry about is the actual posting of your content. You can make the whole posting process much easier by using posting apps. Schedule your posts with these apps to make sure your posts go out on time. There are a few different apps you can use, try them out and see which one you like the best. Buffer, Hootsuite, Tweetdeck (for Twitter only), and Sprout are just a few to get you started.
Personal brands can help you find a job, find clients, build an audience, network, and grow, and effectively using social media is one way to grow those personal brands. If you would like to know more about personal branding on social media, let’s work together.
