A logo is the face of the company, which makes it a critical aspect of business marketing. A logo is how the business is recognized. It reflects the company’s personality, values, and principles, becoming the company’s principal form of identity. It is a crucial and...
The 2017 Nashville Film Festival kicked off last Thursday and runs through Saturday, April 29 at the Regal Hollywood 27 Theater in Nashville. Since 1969, the Nashville Film Festival has promoted excellence in film, bringing incredible works from around the world to...
THIS IS STEP THREE IN A SIX-STEP SERIES ON HOW TO BUILD YOUR BRAND. TO LEARN MORE ABOUT WHAT YOU’LL DISCOVER IN THE SERIES, VISIT OUR INTRODUCTORY BLOG POST HERE, AND STAY TUNED FOR MORE FREEBIES LIKE THESE AS WE UNRAVEL YOUR BRANDING POWER STRATEGY! Over the course...
The Power of Simplicity: How Top Brands Win by Making Life Easier Brands like Apple, Amazon, and Google are among the strongest of the decade, creating billions in brand value. Much of their success can be tied directly to a revolutionary, ground-breaking marketing...
How Strategic Color Choices Shape Stronger Brands Color is one of the most powerful tools in branding—yet it’s often one of the most underestimated. Before a customer reads a word of copy or interacts with a single feature, they feel a brand. That first impression...
