At HB, we’re color aficionados, which means we are fascinated by the psychology of color. Color is one of the most powerful nonverbal forms of communication and offers an instantaneous method for channeling meaning. The color a company uses to brand itself conveys how trustworthy they are to consumers, the quality of their products, and much more.

This informative and fun guide demonstrates the qualities and emotions that the most recognizable companies in the world deploy in their logos. It lays out how they want to be perceived and how they achieve this through one, sometimes two, hues. Although the majority incorporate text into their logo, some don’t feature the company name at all.

While perceptions of color can be somewhat subjective, color affects have universal meaning. Does your logo match your organization’s values and qualities?

Speaking of color, be in the know about the hue of 2014.

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