A logo is the face of the company, which makes it a critical aspect of business marketing. A logo is how the business is recognized. It reflects the company’s personality, values, and principles, becoming the company’s principal form of identity. It is a crucial and highly valuable business asset; it is one of the most powerful marketing tools available to any business, big or small.

Here are 5 reasons as to why your company should invest in a memorable, professionally-designed logo.

First Impressions

When consumers look at a business, one of the first things they will notice is whether or not there is a logo. The consumer world today is a fast-paced one. If your logo is substandard compared to your competitor’s, then chances are the consumer will brush past your product and check out the competitor’s merchandise instead. A good logo can make the difference between getting a head start, or a trip to the backseat.

Recognition

People tend to react faster to images than text. Logos are on stationery, websites, social media, business cards, and emails. The more the brand’s logo is displayed in these multiple marketing platforms, the more recognizable your company will become among customers, increasing your business’ chances of getting selected out of a sea of competitors. Now that marketing exists on multiple platforms, the consistency of a well-designed logo will ensure that your business looks professional and paves the way to building loyalty.

Professionalism

If there is no logo to begin with, then that’s a huge mistake. A logo is the core visual identity of the company. We live in a world where looks matter. Despite the adage “don’t judge a book by its cover”, many shoppers still do. Same goes for your business. Consumers judge a business by how professional and trustworthy their brand looks. With no logo, there’s little chance that your company gets noticed, thus reducing opportunities to build trust among your customers. A well-designed logo implies professionalism and competence.

Ownership

The logo is like an official seal for your company.  It will help veer customers away from forgeries of branded products, which are becoming more common in the consumer world. Your trademarked logo proves legal ownership and acts as a safeguard against counterfeit products and imitators.

Brand Loyalty

The logo should be professional and stand out to be recognized. Once new customers are brought into the business, the company needs to form trust with them so that they become repeat customers. People are creatures of habit. If they see something they recognize and trust, then they are likely to return to it time and time again.

Don’t make the common mistake of overlooking your logo, as the littlest mistake can make a big difference your business’ marketing strategy.

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