Humor is often overlooked as a strategy to build connections and create a shared experience with your customer. By adding a little delight to your reader’s day, they’ll come to associate your brand with the positive feelings of laughing and the trust associated with...
If you’re reading this now, you appreciate the importance of crafting an effective headline. You probably also know that an individual and company only has seven seconds to make or break a first impression. A strong headline is the initial experience a reader...
Start connecting with content! This insightful infographic explains how content transforms salespeople and helps them build relationships that lead to revenue. What content tools are you applying to enhance relationships with your leads and...
Today’s consumers have shut off the traditional world of marketing. Like many consumers, you probably pay for Netflix or DVR to avoid commercials, subscribe to XM radio, often ignore magazine advertising and find pop-up ads annoying and distracting. Rather than...
