What makes a memorable experience that causes consumers to stick to a brand? When customer service goes bad, what are the consequences businesses face? When a customer complaint is lodged online, how quickly do consumers expect a brand to respond? This infographic...
This is step two in a six-step series on how to build your brand strategy. To learn more about what you’ll learn in the series, visit our introductory blog post here, and stay tuned for more freebies like these as we unravel your branding power strategy in the...
This is step one in a six-step series on how to build your brand strategy. To learn more about what you’ll learn in the series, visit our introductory blog post here, and stay tuned for more freebies like these as we unravel your 2015 branding power strategy in...
How did Kanye West sell out a plain white tee at $120 a pop in one day? Why does Charmin toilet paper have over 68K followers on Twitter? And why in the world are so many men attracted to Old Spice’s deodorant line containing scents like ‘Wolfthorn’, ‘Bearglove’ and...
The Power of Simplicity: How Top Brands Win by Making Life Easier Brands like Apple, Amazon, and Google are among the strongest of the decade, creating billions in brand value. Much of their success can be tied directly to a revolutionary, ground-breaking marketing...
How Strategic Color Choices Shape Stronger Brands Color is one of the most powerful tools in branding—yet it’s often one of the most underestimated. Before a customer reads a word of copy or interacts with a single feature, they feel a brand. That first impression...
