Your online reputation is a confirmed ranking factor when it comes to local search results. As many already know – or at least suspect – a high number of positive online reviews on your Google Business profile can help you rank higher in Google search and map results,...
Logo Design Elements: Key Definitions A logo consists of several key components, each serving a specific purpose to represent the brand. There are also a variety of logo design variations that may be used to represent your brand. When you are onboarding as a logo...
Using a brand architecture strategy is an effective way for a company to communicate its value, create competition among its brands, and establish a unique brand identity in the market. Brand architecture involves organizing the brands within a company, showing how...
Google Screened and Google Guarantee are powerful tools that can help businesses build trust with potential customers, stand out from the competition, and assure customers that their work will be done right. Google Screened vs. Google Guaranteed Google Screened is a...
So, you just approved your logo design and received a boatload of files from your designer. You might be asking yourself, “What are all of these logo file formats, and how do I know which one to use where?” Below, we outline the major differences between each file...
If you’ve been in business a while, your company has likely changed from when it launched. Showing that your brand still reflects who you are is key. Your design, colors, logo, and messaging should consider current trends and customer preferences to help breathe...
