Email marketing is an affordable way to keep readers engaged with your blog, make business announcements, send out event invitations, or inform customers about new products, services and special deals. Free and low-cost online platforms like Mailchimp, Constant...
The DNA of good content marketing includes strands of stories that help people connect more deeply with a brand, product, and others around them. Your brand’s North Star is the promise your brand makes to customers. By defining your brand promise or brand...
No matter what product you sell, service you offer, or industry you’re in, having a mobile marketing strategy is critical to promoting your business. Smartphones have become so entrenched in our daily lives that we almost need a third hand just to cater to our...
Start connecting with content! This insightful infographic explains how content transforms salespeople and helps them build relationships that lead to revenue. What content tools are you applying to enhance relationships with your leads and...
Recently, I sat down for an espresso with a fellow small business owner who thought he was doing his customers a favor by not participating in the “digital hoopla” surrounding today’s content marketing strategies. The reasoning, he said, was because...
