Emotion takes the lead in the nonprofit world — the cause, the impact, the lives changed. It’s why you do what you do and why people want to help. But, any marketer worth his or her salt will tell you that knowing this is only one piece of the puzzle. The real work...
We hate to burst Kevin Costner’s dream, but the reality is, just because you build it doesn’t mean they will come. At least not in the product marketing world that is. Your target audience not only has to know your product exists but also what problem it helps them...
So you’re thinking about a rebrand. When considering the importance a brand carries, establishing a visual and emotional connection between your company and your consumers can be a daunting task. Here are some of the main things to consider when planning your...
The How-To on Your Best Marketing Strategy David Ogilvy, otherwise known as the father of advertising, once said, “If you want to be interesting, be interested.” That’s a thought that can apply to marketing strategy as a whole. Smart marketers know that there’s no one...
A logo is the face of the company, which makes it a critical aspect of business marketing. A logo is how the business is recognized. It reflects the company’s personality, values, and principles, becoming the company’s principal form of identity. It is a crucial and...
