At HB, we’re color aficionados, which means we are fascinated by the psychology of color. Color is one of the most powerful nonverbal forms of communication and offers an instantaneous method for channeling meaning. The color a company uses to brand itself...
Move over, emerald. The color watchers at Pantone recently revealed the Color of the Year 2014: PANTONE 18-3224 Radiant Orchid. Food and beverage marketers have begun lining store shelves with dusty fuchsia-inspired products while the “it” hue is already...
