Blog
Grow your business with valuable, actionable insights from our branding blog
Get to the Heart of Nonprofit Marketing Strategy
Emotion takes the lead in the nonprofit world — the cause, the impact, the lives changed. It’s why you do what you do and why people want to help. But, any marketer worth his or her salt will tell you that knowing this is only one piece of the puzzle. The real work...
Case Study: SEO for Medical Practices
About This network of chiropractic and physical therapy clinics has 6 locations in Tennessee, Kentucky and Missouri that offer a range of non-surgical solutions to orthopedic pain, degenerative disease, neurological conditions and sports injuries. Services include...
Case Study: Addiction Treatment Marketing
About A Nashville, TN drug treatment center enlisted the help of Huckleberry Branding to drive more leads and admissions to their addiction treatment programs. The treatment center offers a full continuum of care -- including primary residential care, intensive...
Field Your Dreams with the Right Product Marketing Strategy
We hate to burst Kevin Costner’s dream, but the reality is, just because you build it doesn’t mean they will come. At least not in the product marketing world that is. Your target audience not only has to know your product exists but also what problem it helps them...
A Rebranding Strategy: Things to Know When Considering a Rebrand
So you’re thinking about a rebrand. When considering the importance a brand carries, establishing a visual and emotional connection between your company and your consumers can be a daunting task. Here are some of the main things to consider when planning your...
Marketing Strategy by Business Type
The How-To on Your Best Marketing Strategy David Ogilvy, otherwise known as the father of advertising, once said, “If you want to be interesting, be interested.” That’s a thought that can apply to marketing strategy as a whole. Smart marketers know that there’s no one...
Bad Logo? Bad Mojo
A logo is the face of the company, which makes it a critical aspect of business marketing. A logo is how the business is recognized. It reflects the company’s personality, values, and principles, becoming the company’s principal form of identity. It is a crucial and...
Make Your Brand a Star: Marketing Takeaways from the Nashville Film Festival
The 2017 Nashville Film Festival kicked off last Thursday and runs through Saturday, April 29 at the Regal Hollywood 27 Theater in Nashville. Since 1969, the Nashville Film Festival has promoted excellence in film, bringing incredible works from around the world to...
