No matter what product you sell, service you offer, or industry you’re in, having a mobile marketing strategy is critical to promoting your business. Smartphones have become so entrenched in our daily lives that we almost need a third hand just to cater to our...
Recently, I sat down for an espresso with a fellow small business owner who thought he was doing his customers a favor by not participating in the “digital hoopla” surrounding today’s content marketing strategies. The reasoning, he said, was because...
Quick! You have eight seconds to engage your website audience. What do you do? The average Internet consumer’s attention span has drastically shortened. Instead of a whopping 12 seconds to get your message across, you now have eight. With a wealth of information...
Look around you. People are glued to their smartphones, tablets and laptops. Round-the-clock web access means that we live in a perpetually powered-on world. The implications of this digital world takeover for your website and online marketing strategy are immense....
