Recently, I sat down for an espresso with a fellow small business owner who thought he was doing his customers a favor by not participating in the “digital hoopla” surrounding today’s content marketing strategies. The reasoning, he said, was because...
How to Keep Visitors on Your Website Longer Essential Tips to Improve Engagement and Reduce Bounce Rates Quick! You have eight seconds to capture a visitor’s attention on your website. That’s it. Today’s online users scan quickly, bounce fast, and have instant access...
Look around you. People are glued to their smartphones, tablets and laptops. Round-the-clock web access means that we live in a perpetually powered-on world. The implications of this digital world takeover for your website and online marketing strategy are immense....
