As a business owner or marketing director, you want your website to rank high in search engine results pages (SERPs) and attract more traffic. One way to achieve this is through the use of proper header hierarchy. Using H1, H2, and H3 headers in your optimized web page or blog post copy makes it easier for search engines to understand the structure and hierarchy of your content.

What Is a Header Tag?

Header tags are HTML tags that instruct a browser on how to style and display a section of text on a webpage. H1 tags denote the most important text, such as the main theme or title of content. H2 and H3 tags are commonly used as subheadings.

4 Header Hierarchy Tips To Boost Your Website’s SEO

Use these tips to help you structure your content so that search engines can easily crawl and index your website’s pages, leading to higher visibility and better search rankings. 

1. Use H1 Headers for Your Main Title or Headline

This should be the largest and most prominent text on your page. It should accurately describe the content of your page or post and include your primary keyword. This will help search engines understand the main topic of your page. 

2. Use H2 Headers for Your Subheadings

These should break up the content into sections and make scanning more accessible for readers. Use your secondary keywords in the H2 headers to improve your SEO. This will also help readers to quickly understand the main topics covered in your content and decide whether to keep reading. 

3. Use H3 Headers for Your Sub-Subheadings

These should be used sparingly to break up the content further and provide additional context. Use them to add more detail to your subheadings. This will help readers understand your content’s hierarchy and find the information they need more quickly. 

4. Make Header Tags Concise, but Descriptive

Include relevant keywords, but avoid stuffing them. Focus on creating clear, informative header tags, ideally under 60 characters, that accurately describe your content and help users and search engines understand its hierarchy.

FAQs About Header Hierarchy

Explore the FAQs on header hierarchy for SEO and learn how to use header tags effectively to improve your website’s search engine visibility.

Q: Can my page title and H1 heading be the same? 

A: Yes, they can. But choose an H1 heading that makes sense for your readers. 

Q: What is the ideal number of H1 tags on a webpage?

A: Generally, there should be only one H1 tag per web page containing the primary keyword that describes the page’s content. However, multiple H2, H3, and other subheadings that support the H1 tag and organize the content can be on the same page. 

Q: Can I skip header levels? 

A: No, you should not skip header levels. Header levels should be used hierarchically (H1, H2, H3, etc.) to structure your content logically. Skipping header levels can make it difficult for search engine crawlers to understand your content and may negatively impact your SEO.

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