Giving feedback on a design draft can feel awkward, especially if you don’t speak “design.” You want to be helpful without offending anyone, but you also want the final product to reflect your vision. Good news! You don’t have to be a design expert to give...
In the competitive landscape of modern business, a cohesive brand identity is crucial for success. This is where brand guidelines come into play. A comprehensive brand guide is the foundation for your company’s image, ensuring customer interaction aligns with...
Understanding the Difference: Visual Brand Identity vs. Logo Design Creating a memorable brand presence is crucial for businesses in today’s competitive market. However, many entrepreneurs and business owners often confuse the concepts of logo design and visual...
Logo Design Elements: Key Definitions A logo consists of several key components, each serving a specific purpose to represent the brand. There are also a variety of logo design variations that may be used to represent your brand. When you are onboarding as a logo...
Using a brand architecture strategy is an effective way for a company to communicate its value, create competition among its brands, and establish a unique brand identity in the market. Brand architecture involves organizing the brands within a company, showing how...
So, you just approved your logo design and received a boatload of files from your designer. You might be asking yourself, “What are all of these logo file formats, and how do I know which one to use where?” Below, we outline the major differences between each file...
