While it can be tempting to jump onto the latest design trend, it might not always be worth it. The truth about trends is that they’re already over when they’ve just barely begun. They come and go and sometimes even recirculate, like ’80s fashion or...
Presenting products in a catalog connects consumers with your brand, inspiring action — but you need a top-notch catalog designer to ensure it’s done right. Our experience with catalog design shows that your brand needs strong visuals to communicate its...
With printed marketing, you only get one chance to get it right. That’s why the design proofing process is so important. Sure, you can always make corrections and have it reprinted, but that can be very costly. Here, we’ll talk about what to look for and how to...
The Pantone Matching System (PMS), is a universal language of color that allows you to control your brand’s palette across all mediums including print, web, or even video. The colors have specific numbered codes followed by the letters C (coated), U (uncoated), or M...
Pixelated or fuzzy images can take the punch out of your great marketing piece. That’s why it’s so important to use high-resolution images and graphics in your print marketing. What is resolution? Resolution is the amount of data or detail within an image, also...
Branding agencies stay afloat by producing creative projects, like brand marketing, graphic design, and website design, for their clients. Our job is to ensure that projects run smoothly—staying on track and within budget. That’s where creative project managers come...
