Why the Design Proofing Process Is Crucial

Why the Design Proofing Process Is Crucial

With printed marketing, you only get one chance to get it right. That’s why the design proofing process is so important. Sure, you can always make corrections and have it reprinted, but that can be very costly. Here, we’ll talk about what to look for and how to...
What Is Pantone and When Should It Be Used?

What Is Pantone and When Should It Be Used?

The Pantone Matching System (PMS), is a universal language of color that allows you to control your brand’s palette across all mediums including print, web, or even video. The colors have specific numbered codes followed by the letters C (coated), U (uncoated), or M...
Why Resolution for Printing is Critical

Why Resolution for Printing is Critical

Pixelated or fuzzy images can take the punch out of your great marketing piece. That’s why it’s so important to use high-resolution images and graphics in your print marketing. What is resolution? Resolution is the amount of data or detail within an image, also...
Paper Stock: So Many Options…

Paper Stock: So Many Options…

The paper stock used in your marketing materials should leave a lasting impression. With so many options, how do you even begin to choose? The first things to consider are exactly WHAT you’re going to be using the marketing piece for, HOW you want it to look and WHO...

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