While there are many innovative ways to gather new leads, create email lists, and build brand affinity, don’t overlook the power of email opt-in forms. Having an opt-in form on your website is a fantastic way to encourage visitors to subscribe to your email...
It’s Time to Stop Chasing Website Trends In the ever-changing world of web design, it’s easy to feel the pressure to adopt the latest trends. Parallax scrolling, neon gradients, or oversized typography might seem like cool features, but they’re not right...
Have you ever researched vendors online only to load up a vendor’s website that seems not to load at all? How long were you willing to sit and wait? 3 seconds? 5 seconds? Studies show that 1 in 2 visitors abandon a website that takes more than 6 seconds to load....
Creating an e-commerce business is exciting and achievable, but there is a lot to consider, including managing inventory, taking and shipping orders, receiving payment, and more. As you develop your online storefront, you’ll want to consider several points,...
Why Your Website Personality Matters You just have an hour or so left before you log off of your work computer for the evening. You’re researching a new online vendor or an article that will help you through a particularly difficult challenge. But it’s the end of the...
