Blog
Grow your business with valuable, actionable insights from our branding blog
The Psychology of Logo Design
When someone sees your logo for the first time, they’re not just looking at shapes and colors — they’re experiencing an emotional response, whether they realize it or not. Visual cues like color, shape, and form are powerful triggers for trust, excitement, stability,...
5 Signs It’s Time for a Logo Redesign
Your logo is often the first interaction someone has with your business — before they speak with you, browse your website, or see your product. That crucial first impression is formed in just seconds, making your logo a powerful ambassador for your brand....
How Many Words Do You Really Need for SEO in 2025?
When it comes to SEO, word count is one of the most hotly debated topics. Should every blog be 2,000 words? Is 300 words enough for a service page? Or does Google not care at all? The truth is that there’s no “magic number”, but there are some clear patterns you...
AI Tools and SEO: Let’s Clear Up Some Myths
Common AI Tool Myths -- Busted I recently had a conversation with someone who shared some bold claims about AI and SEO that stopped me in my tracks. The person was confident -- very confident -- in what they were saying, but their understanding was quite misinformed....
How to Give Helpful Feedback on a Design Draft (Without Feeling Like a Jerk)
Giving feedback on a design draft can feel awkward, especially if you don’t speak "design." You want to be helpful without offending anyone, but you also want the final product to reflect your vision. Good news! You don’t have to be a design expert to give great...
Redesigning Your Website Without Losing SEO
In the constantly shifting online world, updating your website is vital to stay relevant and competitive. For businesses, a fresh design and improved functionality can enhance user experience, elevate branding, and highlight new products or services. However, many...
Brand Guidelines: The Essential Tool for Corporate Success
In the competitive landscape of modern business, a cohesive brand identity is crucial for success. This is where brand guidelines come into play. A comprehensive brand guide is the foundation for your company's image, ensuring customer interaction aligns with your...
How to Rank for Near Me Searches: A Comprehensive Guide
In today's fast-paced world, where convenience reigns supreme, local SEO has become essential for businesses striving to connect with their community. As mobile devices and voice-activated searches continue to gain traction, tuning your website for "near me" queries...
