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Grow your business with valuable, actionable insights from our branding blog
AI Tools and SEO: Let’s Clear Up Some Myths
I recently had a conversation with someone who shared a couple of bold claims about AI and SEO that stopped me in my tracks. The person was confident -- very confident -- in what they were saying, but their understanding was... let’s just say misinformed. And to be...
How to Give Helpful Feedback on a Design Draft (Without Feeling Like a Jerk)
Giving feedback on a design draft can feel awkward, especially if you don’t speak "design." You want to be helpful without offending anyone, but you also want the final product to reflect your vision. Good news! You don’t have to be a design expert to give great...
Redesigning Your Website Without Losing SEO
In the constantly shifting online world, updating your website is vital to stay relevant and competitive. For businesses, a fresh design and improved functionality can enhance user experience, elevate branding, and highlight new products or services. However, many...
Brand Guidelines: The Essential Tool for Corporate Success
In the competitive landscape of modern business, a cohesive brand identity is crucial for success. This is where brand guidelines come into play. A comprehensive brand guide is the foundation for your company's image, ensuring customer interaction aligns with your...
How to Rank for Near Me Searches: A Comprehensive Guide
In today's fast-paced world, where convenience reigns supreme, local SEO has become essential for businesses striving to connect with their community. As mobile devices and voice-activated searches continue to gain traction, tuning your website for "near me" queries...
Your Guide to HIPAA Compliant Web Forms
Ensuring the privacy of patient information is crucial for healthcare organizations. A key strategy for safeguarding this data is the implementation of HIPAA compliant web forms designed to collect sensitive information securely. In this blog post, we explore various...
Visual Brand Identity Design vs. Logo Design: Which Is Right for Your Business?
Understanding the Difference: Visual Brand Identity vs. Logo Design Creating a memorable brand presence is crucial for businesses in today's competitive market. However, many entrepreneurs and business owners often confuse the concepts of logo design and visual brand...
Business Card Pricing Explained
Business cards are not just pieces of paper — they're an extension of your brand. Whether you're gearing up for a big sales pitch or networking event, the right business card can make all the difference. This post explores various business card options that fit...
