As a college student trying to manage classes, extracurriculars, internships, and some semblance of a social life, it can be hard for me to keep track of everything. The same goes for any busy professional trying to keep it all together. If you haven’t grasped it yet, checklists are one of the most useful tools for staying organized and on top of all your work. Not only do they help us stay focused, but they are an absolute life saver for those tasks tend to easily slip our minds. One thing we’ve noticed a lot of companies neglecting, their website. An optimized website is an absolute must in today’s tech savvy world. So, in order to help get you on top of it all, we’ve created a website checklist to help ensure that you’re site is holding up in today’s competitive marketplace.

.1 Web Design

We’d like to live in a world where we are judged on who we are rather than how we look but, as unfortunately, we simply don’t. The same goes for your website. Think about it, you are much more likely to think a company is capable and quality if they have a clean, polished, up-to-date site, right? Make sure your site is appearing fresh and modern, while still holding true to the image of your brand. If you don’t make the effort, you’ll loose out to the competitors that do. Read the Web Designer’s Checklist for more details.

2. SEO

If there’s one thing you should be learning from our blog posts, it’s that SEO matters! And if you have no idea what SEO means, check out this blog post ASAP!  You should always have SEO in the forefront of your mind when completing a project that pertains to digital marketing, therefore, optimizing your website for search engines is vital.This means regular keyword research, analyzing search engine results, etc. We recommend referencing the Beginners Checklist for Small Business SEO.

3. Usability

For the final step of our web site checklist, we’re going to talk about usability, the single most important part of your web design. Maybe you have an exceptionally beautiful site that’s especially easy to find with a standard google search, but if it’s not user-friendly, say goodbye all those potential customers. What’s the point of even having a website if it’s too difficult to use? Have a quick read and follow the steps on this Quick Usability Checklist to ensure your website it organized nd easy to use.

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