Finding yourself in a bit of a rut with your email marketing? Having trouble keeping those open rates up? It’s easy to feel like you’ve fallen into a bit of a pattern, like you’ve got nothing fresh to bring to the table. That’s where the Huckleberries comes in. Read on to learn our four tips for email marketing strategy.
1. Build an acquisition strategy
If you’ve prioritized audience growth, begin by analyzing the places where customers are currently engaging with you and your brand. Decide how to better those experiences and create interactive engagement with new techniques and tools. For example, mobile capabilities are essential. If a customer on a tablet or smartphone and can’t use your form easily, odds are you’re set to lose the opt-in.
2. Make Data Relevant
Study and use the data you’ve already obtained to make sure you’re sending targeted messages instead of the standard “batch and blast” messages. Utilizing simple information such as location and gender can greatly improve the subscriber experience. When on social media, you can use Facebook’s geo-targeting features with status updates. Your goal should be to never repeat the same messages on social media that you are using in your emails, customers are already looking for different information in each of those channels.
3. Length Matters
When figuring out how to create that perfect subject line, one of the biggest things to watch out for is the subject line, specifically the subject line of 60 to 70 characters. In email marketing, this subject length is referred to as the “dead zone”. Research by Adestra shows that there is practically no increase in either open rate or clickthroughs at the 60-to-70 character length when it comes to subject line. However, subject lines 70 characters and up tested to be the most effective to engage readers in clicking through to the content.
With comedy, it’s all in the timing. Same goes for emails, if you want them to be seen, that is. Every business is different, however, so there’s no real magic formula that we can give you. On the other hand, MailChimp has a great breakdown of the best open rates by industry.