marketing guide Archives

Step 1: How to Identify Your Target Audience

by Mariko | Jan 4, 2015 | Branding, Marketing

This is step one in a six-step series on how to build your brand strategy. To learn more about what you’ll learn in the series, visit our introductory blog post here, and stay tuned for more freebies like these as we unravel your 2015 branding power strategy in...

The power of branding

by Mariko | Nov 6, 2014 | Branding, Marketing

How did Kanye West sell out a plain white tee at $120 a pop in one day? Why does Charmin toilet paper have over 68K followers on Twitter? And why in the world are so many men attracted to Old Spice’s deodorant line containing scents like ‘Wolfthorn’, ‘Bearglove’ and...