Content strategy development maps out details such as what content you will create and when and how you will share it. Having a clear, documented plan that considers websites, social media, email campaigns, SEO, and more ensures that your brand messaging is scalable, tailored for your audience and that the messaging drives profitable customer action.
1. Research & Consultation
We start with a discovery session where we get to the heart and soul of your business. During this consultation, we ask a lot of questions and listen intently to learn more about your business, competition, target audience, business goals, and biggest challenges. Then we get to work auditing your existing content marketing assets, analyzing your competitors’ content marketing strategies, and diving into relevant industry publications to better understand your content and messaging needs. After gaining a thorough understanding of your goals, brand identity, audience, and resources, we create a custom, comprehensive content marketing strategy based on your specific needs and budget.
2. Content Strategy Development
We use your marketing goals to inform your content strategy, providing research-based recommendations for streamlining existing marketing copy and imagery suggestions. We also create an editorial calendar, a singular information source that shows an organized overview of what content your brand is putting out and when. The editorial calendar incorporates content for social media, blogs, email campaigns, and PR pitches, as well as targeted keywords that help optimize your content.
3. Systems Set-Up & Optimization
The tech-powered analytics behind content make a huge difference in how it performs. We set up accounts such as Google Analytics (a web analytics service that tracks and reports website traffic) and Google Search Console (a web service that allows webmasters to check indexing status and optimize their websites’ search visibility). We also set up email marketing accounts, clean up email distribution lists, consolidate duplicate social media accounts, and optimize brand profile photos and messaging as needed.
4. Content Creation
Our writing professionals can help you showcase your business message accurately and effectively. Our professional content writing services ensure you get the high-quality content you need to hook your audience and keep them itching to learn more about your business, product, or service.
5. Measurement & Evolution
We measure your campaigns’ effectiveness using tools like Google Analytics, Google Search Console, and engagement on your blog posts to measure your blog topics’ impact. We use social media insight tools to measure organic and paid social effectiveness, email marketing analytics, digital ad analytics to measure digital advertising efforts, and more.
If you’re looking to elevate your content marketing strategies, we’re here to help. Please browse through our website to learn more about the creative tools we use to help businesses thrive.