Strategic SEO boosts your website traffic by optimizing keywords relevant to your company, brand, and industry. When you organically search for a desired product, the top results for that specific keyword search will appear following paid ads. When your product appears on the first page of a search engine, the chances of a consumer clicking on this site are much higher than if you’re listed on page two or three. While general SEO practices apply to any site, there are also ways to optimize SEO for e-commerce sites specifically. We have put together a few e-commerce SEO tips to optimize your website traffic.
Make E-Commerce SEO Easy and Automated with the Right AI Tools
Employing AI-Powered Image Alt Text Tools
Writing alt text aligned to your keyword is an SEO best practice, but if you own an ecommerce site, you likely have hundreds — or even thousands — of new images rotating in and out of your site each month. Writing custom image alt tags for each one can be daunting.
AI-powered image alt text tools may be the answer for you. These tools automatically describe your product images to the best of their ability using image recognition technology. While they may not be perfect, using these tools is much better than not writing any alt text at all. Additionally, it’s less costly than hiring an SEO agency to write custom image alt text for every product image you upload. A few of these alt-text tools include Jasper and Accessible.
Writing Meta-Descriptions
E-commerce sites often have hundreds or thousands of products or collections to optimize. It can be time-consuming and costly to write thoughtful custom meta descriptions for every page – especially when they’re not necessarily going to be permanent pages that live on the site forever. Depending on your CMS, some tools allow you to configure dynamic meta descriptions, such as Yoast Premium’s dynamic WooCommerce tags.
Optimizing Your Copy
When considering SEO ecommerce tips, adding optimized copy to your main collection and category pages is a great one. This copy should also include your focus keyword for that specific page. To facilitate sales, however, place this copy at the bottom or side of the page. Keep the shoppable products prominent and within reach. Here’s a great example of how you can infuse valuable SEO content on a shoppable page without burying your products under a mountain of content.
Updating Your Business Listing
For brick-and-mortar locations, prominence on business listings, such as your Google Business profile, is key. Optimization within map results is based on a few key factors to keep in mind. Proximity is a big ranking factor within map results, but other ranking factors include relevance and prominence. Here’s what each of these ranking factors means:
- Proximity: Your store’s distance from the searcher’s current location
- Relevance = How closely your business’ description and categories match the user’s search query
- Prominence = The business’ overall popularity, as measured through high-quality reviews and overall domain authority
You do not have control over the distance you are from a user from a search perspective, so proximity is limited. The only action you can execute is ensuring you’re located in a well-trafficked area.
Relevance and prominence, however, you do have more control over.
To improve your profile’s relevance, make sure your profile is configured with the closest-matching categories you can find, and flesh out your profile with detailed descriptions, menus, photos, news and updates, and prices.
Improving your prominence involves both soliciting high-quality ratings and reviews on your business listing profile and increasing your website’s overall domain authority in organic search.
Ready, Set, Optimize!
Helping consumers who desire your product find your product is the goal, right? While investing time in organic SEO might feel consuming, it can be more cost-effective and longer lasting than paid advertising! The good news is that you don’t have to do all of these steps at once. You can slowly include them in your SEO optimization process, utilize tools to help with the workload, and you’ll begin to see results! If you need help with a custom SEO strategy for your business, or even just want to talk about the right tools for you to take on SEO yourself, give us a shout.
