Humor is often overlooked as a strategy to build connections and create a shared experience with your customer. By adding a little delight to your reader’s day, they’ll come to associate your brand with the positive feelings of laughing and the trust associated with...
How to Write Headlines That Capture Attention and Keep Readers Engaged If you’re reading this, you already understand the power of a compelling headline. You also know that both individuals and brands have about seven seconds to make a strong first impression. Your...
How to Attract and Engage Today’s Consumers Today’s consumers are actively tuning out traditional advertising. We skip commercials on streaming platforms, scroll past banner ads, ignore print advertising, and block intrusive pop-ups. With so much noise competing for...
