This infographic by uberflip illustrates key content marketing trends B2B marketers and organizations can expect in 2015.

The key takeaway produced by Content Marketing Institute and MarketingProfs’ B2B content marketing research this year is something we’ve been stressing at HB for a while now: Marketers or organizations who take the time to document their content marketing strategy are more effective than those who don’t.

What do you think of this year’s findings? Do you agree with them? Do you see anything surprising? Let us know in the comments.

 

B2B Content Marketing Trends for 2015

 

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