Brand Extension Explorations
Hover over each image and use the arrows (<>) to view additional brand extension concepts
OUR PROCESS
What’s a Brand Extension Exploration?
As an alternative to full logo redesigns, we also offer an option called “brand extension explorations”. These are like mini logo projects. Although you still get 4-5 fully fleshed out logo concepts, we use your existing logo mark (the icon that’s paired with your logo) and only refresh the brand color palette, font styles, and arrangement of your logo. This is a great option for “brand refreshes” where you may love the concept of your logo mark or want to maintain your brand equity, but need to modernize, streamline, or spice up the overall design.
AI LOGO DESIGN FINISHING SERVICES
Have an AI-Designed Logo Concept Already?
More and more lately, we’ve had clients come to us with nearly fully-fleshed out logo concepts produced by AI tools, like Claude Design, NanoBanana, or ChatGPT.
Sometimes, these clients can’t quite get the tool to get the logo lockups all the way to the finish line. Other times, clients just want a professional sounding board to determine if they logo they created is professional, relevant, and aligns with best design practices.
We can absolutely help get these AI logo designs to the finish line for you with services including:
- Vectorizing AI-produced logo concepts
- Exploring minor revisions to AI-produced logo concepts
- Using AI logo concepts as creative inspiration for new logo concepts
- Creating full logo lockups, including horizontal, stacked, and tagline versions, as well as full-color and inverted versions
- Providing expert, creative feedback or guidance on logo concepts (including professionalism, industry relevance, and market differentiation)
- Exploring alternative font styles or color palette pairings
- Developing a brand guide or branded design templates to promote brand consistency