LifeLinks’ mission is to transform the aging experience from one of fear and institutionalization, to one of laughter, good memories, and reconciliation. Since 2002, LifeLinks has been dedicated to serving the needs of the elderly and those with special needs by connecting families to the resources they need to care for their family member.
One of our objectives with this logo design was to blend old with new. We integrated traces of LifeLinks’ old logo and brand identity to pay homage to the company’s established history, while bringing in fresh, modern elements to make it relevant in today’s marketplace. The final logo selected uses the same colors as the previous logo, while incorporating a memorable, recognizable icon to represent LifeLinks’ role in connecting clients with the resources they need.
We designed a complete custom business stationery set for LifeLinks using lightly textured, uncoated print materials to exude sophistication and professionalism in their correspondence with clients, investors, and partners.
As LifeLinks continues to grow beyond the Nashville market, we continue to work with them designing tradeshow materials, print marketing and client materials, and even wall art decor for their office.
Working with Mariko has been the easiest part of growing our business. She listens carefully to our goals and input for what is needed and comes back with several ideas that really capture our vision. Turnaround time is fast and her attention to detail impeccable!