Case Study
Providing Nashville with material handling & intralogistics solutions since 1949
The Business
The Mission
Bailey Company has a long history of delivering equipment and intralogistics services across the Southeast with the utmost level of service and care. The goal of this rebrand was to honor that legacy and longstanding quality reputation, while modernizing the brand identity to reflect the company’s growing focus on innovation and forward-thinking services.
The Brand
Brand Identity
Our team developed a contemporary and cohesive brand system designed to honor Bailey Company’s longstanding legacy while positioning the organization for the future.
Key Deliverables
- Primary and secondary logo designs
- Updated color palette, typography, and visual styling
- Full brand style guide documenting usage standards
- Launch campaign assets
- Branded apparel and digital assets reflecting the refreshed identity
The Collateral
Print Design
To support Bailey Company’s sales, hiring, and marketing initiatives, we created a suite of polished print materials that give the updated brand a professional and versatile presence.
Materials Produced:
- Business cards and stationery
- Brochures and catalogs
- Presentation covers and internal templates
- Flyers and promotional pieces
- Digital and print display ads
- Social media graphics aligned with the new identity
Environmental Branding
Bailey Company’s refreshed identity extends into large-format applications, creating strong brand visibility on the road, at job sites, and across physical locations.
Environmental Deliverables:
- Exterior signage and storefront branding
- Building and billboard design
- Vehicle wrap designs for commercial trucks and service vans
Like What You See?
If you’re interested in collaborating on your brand design project, just give us a shout! Share your vision with us, and we’ll make it a reality.