Unlike SEO, PPC can generate traffic almost immediately after campaigns go live. Most campaigns begin producing meaningful data within the first 2–4 weeks, with performance improving as we optimize over time.

Your budget depends on your industry competition, and goals. We recommend a minimum Google Ads budget of $1,500/mo. to ensure there’s enough traffic to test and optimize campaigns. 

While it’s possible to run ads on your own, most businesses see better results—and avoid costly mistakes—by working with an experienced PPC manager.

Platforms like Google Ads are powerful, but they’re not plug-and-play. Success requires more than just launching campaigns—it takes ongoing strategy, testing, and optimization.

A PPC manager helps you:

• Avoid wasted ad spend
  Without experience, it’s easy to target the wrong keywords or audiences. A professional ensures your budget is focused on high-intent traffic that’s more likely to convert.
• Get better results from the same budget
  Through ongoing optimization—adjusting bids, refining targeting, and improving ad copy—a PPC manager works to lower your cost per lead and improve overall performance.
• Set up accurate conversion tracking
  Proper tracking is critical to understanding ROI. We ensure everything is configured correctly using tools like Google Tag Manager and Google Analytics 4 so you know exactly what’s working.
• Leverage strategy, not guesswork
  From keyword selection to landing page recommendations, every decision is backed by data and experience—not trial and error.
• Save time and stay focused on your business
  Managing campaigns effectively takes consistent attention. Hiring a PPC manager allows you to focus on running your business while we handle performance.

In short, hiring a PPC manager isn’t just about convenience—it’s about making sure your ad spend is working as efficiently and profitably as possible.

Our PPC management includes:

• Keyword research and targeting
• Campaign and ad setup
• Ad copywriting and creative
• Conversion tracking setup (forms, calls, etc.)
• Ongoing optimization (bids, targeting, messaging)
• Monthly reporting and insights

Nope! We have a 3-month initial commitment, then offer month-to-month plans that you can cancel anytime.

Google Ads can be beneficial for many businesses, but their effectiveness depends on factors like target audience, budget, and campaign strategy. Understanding these elements is crucial to determining if Google Ads are the right fit for your specific business goals and market conditions. Contact us if you’re not sure if Google Ads is a good fit for you, and one of our PPC experts would be glad to help you decide.

We charge a management fee based on ad spend, ensuring alignment with campaign scale and performance. We’re transparent about pricing (see our pricing above or download our price list for current ratses) and will outline everything clearly in your proposal.

Our management fees start at $1,500/mo. for smaller budgets, then convert to a percentage of ad spend for higher ad budgets. The management fee includes much more than just ads management; it includes monthly marketing insights, a dedicated account manager and ad strategist, conversion optimizations, and proactive recommendations.

Getting started involves setting up a Google Ads account, conducting keyword research, creating compelling ads, and setting a budget. The strategy and setup phase lasts anywhere from 2-4 weeks, depending on your specific needs. However, the initial setup is just the beginning. Most campaigns require 60–90 days of optimization to refine targeting, messaging, and bidding strategies for consistent performance.

We measure success through metrics like clicks, conversions, and ROI (Return on Investment). We provide detailed monthly reports and analytics to track performance and make data-driven decisions to improve campaign effectiveness.

Yes! You retain full ownership of your Google Ads account, data, and campaigns. We manage and optimize it, but it always belongs to you.

Yes—this is critical. Without proper tracking, it’s impossible to measure ROI. We ensure tracking is configured correctly using tools like Google Tag Manager and Google Analytics 4 so we can accurately attribute leads and performance.

We manage a range of paid ad campaign types, including: 

• Search (text): Ads on Google Search and partner networks.
• Search (Google Maps): Ads shown on Google Maps for local businesses. – Display: Image ads on websites within Google’s display network.
• Demand Gen: Combined search text and display ads for platforms like Discover, Gmail, and YouTube.
• YouTube: Video ads on YouTube and Google’s video partners.
• Performance Max: An ad type that combines all mentioned formats via multi-channel automation within Google
• Remarketing campaigns: reengaging past site visitors, email subscribers, or customers

Absolutely. PPC and SEO work best together:

• PPC drives immediate traffic and leads
• SEO builds long-term organic visibility

Together, they create a more complete search strategy and maximize your presence in search results.

Successful campaigns come down to three things:

1. Targeting the right audience
2. Sending them to the right landing page
3. Continuously optimizing based on data

We focus heavily on all three—not just clicks, but conversions.

Bing Ads can broaden visibility, particularly when Google’s budget or performance is maxed out. Considerations include:

• Bing Ads should be used when Google advertising is fully optimized.
• Conversion tracking may be more complex with Bing.
• Typically, Bing performs weaker than Google, though certain verticals may provide better opportunities.