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Grow your business with valuable, actionable insights from our branding blog
How Do You Know When It’s Time for a Brand Refresh?
If you've been in business a while, your company has likely changed from when it launched. Showing that your brand still reflects who you are is key. Your design, colors, logo, and messaging should consider current trends and customer preferences to help breathe new...
Branding and SEO: Your Recipe for Online Success
As a business owner, you want to ensure that your brand stands out from the rest. To be the go-to company for prospective customers, you want to have a strong online presence. This is where branding and search engine optimization (SEO) come into play. Understanding...
Best CMS for E-Commerce Website: WordPress vs. Shopify
Should You Use WordPress or Shopify for Your E-Commerce Site? You've probably heard of WordPress if you're familiar with website hosting. WordPress is the CMS (content management system) that drives hosts about 40% of all websites. It's a powerful and versatile,...
Conversion Rate Optimization Tools, Stats & Best Practices
Plus 8 Research-Backed Ways to Improve B2B Website Conversion Rates A well-designed website attracts leads and converts prospects. On the flip side, a poorly-designed, overly complex, or outdated site can turn customers away before you even get a chance to pitch to...
How Will Continuous Scroll Impact SEO?
We have all experienced moments when we open a social media app for an intended five-minute break, which then turns into a twenty-five-minute session. We are surprised by how quickly time passes, and we promise ourselves that we will not do it again — but we do. Why?...
How to Use Stock Photos Legally on Your Website
The digital age's obsession with visuals makes it highly important to have an illustrative website. This attracts people to stay longer on your website. Using different images and illustrations in a web design also helps people understand complex ideas and...
Chat GPT and SEO: How AI-Powered Content Is Changing Content Marketing
Technology is ever-evolving, as evidenced by required software updates, the latest computers and smartphones, and new features that pop up out of nowhere. However, we’ve seen a recent evolution of artificial intelligence (AI) that could dramatically change how we...
E-Commerce SEO Tips and Best Practices
Strategic SEO boosts your website traffic by optimizing keywords relevant to your company, brand, and industry. When you organically search for a desired product, the top results for that specific keyword search will appear following paid ads. When your product...
