Case Study
The Business
The Mission
The Forsythe is a high-end condominium development in Nashville’s 12 South neighborhood, designed for modern living within this already-established community. Our goal was to create a brand identity that feels timeless and rooted, reflecting the building’s refined architecture while appealing to buyers seeking elevated, low-maintenance living in a walkable neighborhood.
From day one, the brand needed to feel like it belonged. Intentional and unmistakably connected to place.
The Brand
Brand Identity
We developed a cohesive visual system that balances traditional influence with contemporary restraint. Typography, color, and mark usage were designed to echo the building’s clean architectural lines while maintaining a modern presence across print and sales materials.
Key Deliverables
- Primary and secondary logo designs
- Curated color palette, typography, and visual styling
- Brand color guide
- Custom illustrated neighborhood map
The Collateral
Print Design
To support sales and agent outreach, we designed a suite of printed materials that communicate quality, location, and lifestyle with clarity and confidence. Each piece was created to feel considered and elevated, aligning with the expectations of a luxury buyer.
Materials Produced:
- Agent leave-behind cards
- Custom tri-fold flyer
- Custom presentation folder
Bespoke Website
We created a streamlined, handcrafted website that reflects The Forsythe’s refined aesthetic while making it easy to explore the amenities of the surrounding neighborhood. Purpose-written web copy and rich burgundies and golds set the tone, supported by a clear layout and custom map to orient visitors within 12 South.
Website Features:
- Access to the Lookbook for choosing floor plans and finishes
- Amenities overview and building details
- Custom-designed neighborhood map
- Contact form for inquiries and tours
Like What You See?
If you’re interested in collaborating on your brand design project, just give us a shout! Share your vision with us, and we’ll make it a reality.