Search Engine Optimization
Is your website hard to find online? If so, you’re missing out on valuable sales opportunities from potential customers who are seeking out exactly what you have to offer. With our SEO services, we can help your website rise to the top of search engines and stay there no matter what new search engine update it is faced with. In addition to making sure your audience can find you online, we also utilize effective conversion strategies to turn prospects into paying customers.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is a crucial component of any business’ digital marketing strategy. SEO ensures your company’s website can be easily found by customers who are searching for services or products just like yours. Google now processes more than 40,000 search queries every second. Every search query in your industry is a sales opportunity, and if your website isn’t on the first page for these searches, you are letting valuable sales leads slip away. SEO services can help you stay ahead of the competition, generate leads, and grow your client base.
Pay Per Click (PPC) Advertising
Pay Per Click (PPC) advertising can be an effective strategy to boost your search engine presence online. We utilize conservative PPC strategies to supplement organic search engine optimization efforts in a cost-effective way. Many digital advertising firms simply set your PPC campaign up, but they don’t monitor or hone the ad campaign to ensure it is performing optimally. Without careful culling and curating, you could be wasting money on irrelevant, high-cost keywords. We take the time to monitor and optimize your ad campaign to ensure you are only getting the highest quality, relevant leads to your business.
Conversion Rate Optimization (CRO)
It’s great to get traffic to your website through effective SEO, but that’s just half the battle. Once a visitor comes to your website, you need to get them to convert into a paying customer! Our SEO services include Conversion Rate Optimization (CRO) is the practice of converting leads into customers on your site. This is done by crafting compelling and relevant content that speaks to your customers’ needs and pain points, creating user-friendly, design-savvy landing pages that entice your customer to act, and channeling your customers to clear, specific calls to action.
We take the time to get to know your business, and we guide you through the search engine optimization and conversion process to ensure you get the max ROI possible on your campaign.
We start with a fact-finding mission to identify your business’ goals, learn about your industry, assess your competition, and define your target audience. Then, we complete a detailed website audit and identify a game plan to make your website more searchable online.
Once we’ve completed your website audit, we conduct thorough keyword research to identify the most commonly searched keywords around your services, as well as gauge the competition for these keywords to come up with a game plan that gets your website noticed.
Once your list of keywords and competitive analysis is complete, we get to work creating content, tagging pages, and restructuring your website’s architecture to ensure optimal visibility online.
Once we resubmit your newly optimized site to search engines, we work to build relevant inlinks, identify new opportunities for further optimization, and work on converting your increased traffic into sales.